Upstage is a new vertical of Airborne, a Delhi based multi dimensional event management company.
For the identity, the icon comprises of four simple arrows that come together, conveying a sense of depth and precision. On one hand there is a sense of openness, the ability to bring people and things together, letting new ideas grow within this dynamic. While on the other hand, a diversity of possibilities. A set of custom graphics were developed to show the different services offered by the brand.
The logo was applied across different mediums and materials such as office stationary, T shirts, web banners and signatures.