India's leading publisher Hachette Books India turned 10 in 2018. For the identity, I designed a bold red “10” set in the font Futura, which pairs beautifully with their geometric "H" logo. The logo was designed in time for the World book fair, where an eight-foot tall number 10 commanded the entrance to the Hachette
On the client's request, a second more playful "10" was created, which was applied to a variety of materials, merchandise, and a series of 10 books, commissioned to celebrate the 10th anniversary.
For the books, the 10 on the cover is die cut to reveal the artwork, that is printed inside the book.