Identity, Website design, Publicity
Project
Lumikai is India’s first VC fund that pioneers in early-stage investments in Gaming and Interactive media companies in India.
They were looking to refresh their logo while still retaining key aspects of it.
The new wordmark set in Poppins stays true to the original logo in terms of the concept with a major departure from the all caps format to a softer/rounder, tightly kerned title case accompanied by ascending circles that denote different stages of a rising sun.
Client
Lumikai, 2020
Website Design
Lumikai wanted a website that is playful, functional and a reflection of the dynamic sector they are an integral part of - gaming/interactive media.
Keeping this brief in mind, the website features artworks by some of the top animators/illustrators as a slideshow on a homepage.
As Lumikai adds more companies to its portfolio, this slideshow acts as a showcase of the talent pool
they have invested in.